优雅商务电动餐桌 抗划电动餐桌

优雅商务电动餐桌  抗划电动餐桌

2014年，注定会是家具行业不平凡的一年，兼并整合将会伴随这一年家具市场的主流。记者了解就在流通卖场红星美凯龙收购吉盛伟邦事件不断震荡行业的同时，制造工厂也出现了一些新的转变：品牌企业之间的联动与合作开始从以前的形式合作转向深入的实质整合，从小工厂代工走向大品牌之间的代工整合，从制造技术合作转向小范围的资本吞并整合……越来越多的家具企业转换了跑道，从“自己跑”的轨道转到“骑马快跑”的轨道。

2014 is destined to be an extraordinary year for the furniture industry, and mergers and acquisitions will accompany the mainstream of the furniture market this year. As the acquisition of Jisheng Weibang by Red Star Macalline in the circulation market continues to shake the industry, there have also been some new changes in manufacturing factories: the linkage and cooperation between brand enterprises have shifted from the previous form of cooperation to deep substantive integration, from small factory OEM to large brand OEM integration, from manufacturing technology cooperation to small-scale capital merger and integration&hellip& Hellip; More and more furniture companies are shifting their focus, starting from; Run on your own; Turn the track to&quo; Riding a horse and running fast; Track.

如今，行业的深入洗牌，给了一些企业压力，但也给了另一些企业机会，而在这种环境与形势的促动下，兼并与整合将比以往任何时候都来得更迅猛一些，更有实质性一些。大品牌的代工合作一直以来，家具行业的代工情况并不少见，代加工厂更是比比皆是，例如代加工出口企业，小工厂帮大工厂代加工等等。2013年底，喜临门、宜华木业与华日家具三大家具品牌开始强强联合，以互为代工的模式整合资源、优势互补，家具行业真正进入了大品牌代工整合的实质性阶段。2013年12月底，喜临门家具、宜华木业与华日家具三大品牌次公开签署了战略合作框架协议。

Nowadays, the deepening reshuffle of the industry has put pressure on some enterprises, but it has also given opportunities to others. Under the impetus of this environment and situation, mergers and integration will be more rapid and substantial than ever before. The cooperation of big brand OEM has always been common in the furniture industry, and OEM factories are everywhere, such as OEM export enterprises, small factories helping large factories with OEM processing, and so on. At the end of 2013, the three major furniture brands Xilinmen, Yihua Wood Industry, and Huari Furniture began to form a strong alliance, integrating resources and complementing advantages through a model of outsourcing. The furniture industry truly entered a substantive stage of integrating large brand outsourcing. At the end of December 2013, the three major brands of Xilinmen Furniture, Yihua Wood Industry, and Huari Furniture signed a strategic cooperation framework agreement.

三方战略协议的主要内容是：三方将以互信为合作基础，以提高效率与共同发展为根本目标和利益，充分发挥三方各自优势，通过资源整合和优势互补提高竞争力，共同进行市场开拓。我们知道，宜华木业是国内专业生产和销售实木家具、实木地板等木制品的大型家具企业之一，在实木家具和地板出口方面优势明显;喜临门是国内床垫行业的领军企业，

The main content of the tripartite strategic agreement is that the three parties will take mutual trust as the basis for cooperation, improve efficiency and common development as the fundamental goal and interests, fully leverage their respective advantages, enhance competitiveness through resource integration and complementary advantages, and jointly explore the market. We know that Yihua Wood Industry is one of the large furniture enterprises specializing in the production and sales of solid wood furniture, solid wood flooring and other wooden products in China, with obvious advantages in exporting solid wood furniture and flooring; Xilinmen is a leading enterprise in the domestic mattress industry,

其酒店家具产品在业界享有较高的知名度;而华日家具是集科研开发、设计、生产、销售为一体的大型家具企业，其生产的民用实木家具、儿童家具、木门、整体衣柜等产品在细分市场中优势明显。因此，根据三方战略合作的协议，喜临门将为宜华、华日生产床垫、酒店家具，并分别冠以“宜华”和“华日”的品牌，宜华将生产实木家具、实木地板、实木门窗等产品并冠以其他两个品牌的名号，华日家具也以同样的方式生产儿童家具、整体衣柜等产品。宜华木业副总经理兼董事会秘书刘伟宏坦言，本次合作主要是“委托其他两家来代工产品，并放在我们的渠道进行销售”，从而利用三家家具品牌商的优势产品进行合作互补，对宜华木业而言主要是补齐软体家装和儿童家具方面的短板。这是一种品牌之间互相代工的商业模式，主要是品牌之间优势产品的互补与整合。近走访市场发现，很多企业都通过这种模式整合终端产品线。尤其是一些产品品类单一、暂时又缺乏扩张实力的企业，为了整合终端大家居市场，越来越倾向寻找一些存在同样问题但产品又可以互补的企业进行资源整合。建材流通协会常务副会长秦占学认为，“这种整合发挥了品牌工厂之间的技术和生产优势，渠道还是在各品牌自己的把控中，相当于是用三个品牌来卖同一种产品，合作方式还是比较粗犷。这样的创新值得鼓励，但后期发展维护也非常重要，别是在统一市场的建设上要下功夫。好的结局是三家联手发展成为托拉斯集团，再分板块各自用一个品牌统一销售某个品类的产品。”中投顾问轻工业研究员熊晓坤则表示，在这种商业模式下，家居行业的集中度将进一步提升，有资本实力的企业未来可能将通过兼并重组方式来实现合作。吞并整合已经出现品牌企业之间大规模的相互代工合作，终也可能会导向大规模的并购整合爆发。宜华副总经理兼董事会秘书刘伟宏表示，家具行业下一步的发展趋势是横向合作，甚至会有大规模的吞并现象出现，“未来的趋势是强强联合，不排除可能会有更大的并购整合动作出现”。家具业的吞并潮刚刚开始。从目前情况分析，这股吞并潮先可能从三类企业出现：类是急需扩张产能的企业。这类企业通常都是发展状况很好，终端增长速度很快的企业，工厂对终端的供货供不应求，因此它们需要去并购一些小工厂进来，迅速提高工厂产能。目前，行业中一些大型的品牌工厂都在吞并一些小型工厂，例如中至信家具、金富雅家具等。这种吞并的点是，吞并资金不大，整合不难，被吞并的都是大企业周边的小工厂，生产能力与技术能够达到大工厂的要求，吞并整合后能够即刻加入到产能生产。这有点像大工厂的业务外包，大工厂业绩好的时候，可以把它们网络起来整合生产，大工厂业绩不好的时候，又可以把它们踢出去减轻负担，大工厂的产能伸缩非常灵活。当然，这对小工厂而言，是一场不公平的市场竞争，但它们却没有能力扭转形势。第二类是产品品类单一的企业，例如沙发、床垫等软体家具企业。从终端市场看，大家居产品整合的企业更有竞争力，因此一些品类相对单一的企业在工厂现有产能的情况下，想要拓展终端产品线，要么像喜临门、宜华木业与华日家具这样相互代工合作，这是一种资金付出低、风险相对小的整合模式;要么就是资金实力很雄厚，可以直接收购兼并其他的工厂企业来补齐自己的短板。第三类是想要进军一个新细分领域，例如华南城想要进军家居产业，它就收购好百年家居;喜临门想要进军儿童家具，它就选择与华日家具合作，但未来也不排除它会直接收购一些儿童家具生产厂家进来。进入一个新的或不熟悉的细分领域，自己从头做起需要漫长的时间成本，但如果资金实力足够，很多厂家企业都愿意选择兼并的模式进入这一细分领域，目的就是快速参与这一细分领域的蛋糕分割。因此，在行业洗牌潮的推进下，未来这三类企业必先掀起一股吞并潮，市场中各种激荡与矛盾也将会在这股吞并潮里演绎出不一样的“浪花”，可能是波涛汹涌，也可能是美丽的涟漪。行业生态的优化但是，这股吞并洗牌潮终的走向必定是行业生态的优化。目前，中国家具行业的集中度偏低，有统计数据显示，整个家具行业企业数量达到7万多个，企业品牌有20多万个，规模相对松散，整体效益偏低，一如当年还没有洗牌整合前的家电行业。因此，接下来，在行业洗牌转型的过程中，现代企业管理中频繁出现的兼并重组的经营模式将被引入家具行业，资源整合已经成为各大家具企业突破行业瓶颈的首要任务。家具行业也必定会经历像家电行业一样的洗牌兼并、收购整合的过程，终留下来的是像以国美苏宁为主的流通主体，以美的海尔与格力为制造主体的寡头主导格局。

Its hotel furniture products have a high reputation in the industry; Huari Furniture is a large furniture enterprise that integrates scientific research and development, design, production, and sales. Its products such as civil solid wood furniture, children's furniture, wooden doors, and integrated wardrobes have obvious advantages in the segmented market. Therefore, according to the tripartite strategic cooperation agreement, Xilinmen will produce mattresses and hotel furniture for Yihua and Huari, and each will be named with the "&quo;" label; Yihua; And&quo; Huari; Yihua will produce solid wood furniture, solid wood flooring, solid wood doors and windows, and other products under the names of the other two brands. Huari Furniture will also produce children's furniture, integrated wardrobes, and other products in the same way. Liu Weihong, Deputy General Manager and Secretary of the Board of Directors of Yihua Wood Industry, admitted that the main purpose of this cooperation is to; Entrust two other companies to manufacture products and sell them through our channels;, Thus, utilizing the advantages of the three furniture brands to cooperate and complement each other's products, Yihua Wood Industry mainly aims to fill the gaps in soft home decoration and children's furniture. This is a business model of mutual OEM between brands, mainly focusing on the complementarity and integration of advantageous products between brands. During recent market visits, it was found that many companies integrate their end product lines through this model. Especially for some companies with a single product category and temporary lack of expansion capabilities, in order to integrate the terminal home market, they are increasingly inclined to seek out companies with similar problems but complementary products for resource integration. Qin Zhanxue, Executive Vice President of the Building Materials Circulation Association, believes that; This integration leverages the technological and production advantages between brand factories, and the channels are still under the control of each brand. It is equivalent to using three brands to sell the same product, and the cooperation method is still relatively rough. This kind of innovation is worth encouraging, but later development and maintenance are also very important, especially in the construction of a unified market. The good outcome is that the three companies work together to develop into a trust group, and then divide them into different sectors to sell products of a certain category under a single brand& Rdquo; Xiong Xiaokun, a researcher at China Investment Consulting and Light Industry, stated that under this business model, the concentration of the home furnishings industry will further increase, and companies with capital strength may achieve cooperation through mergers and acquisitions in the future. Merger and integration has led to large-scale OEM cooperation between brand enterprises, which may eventually lead to the outbreak of large-scale mergers and acquisitions. Liu Weihong, Deputy General Manager and Secretary of the Board of Directors of Yihua, stated that the next development trend in the furniture industry is horizontal cooperation, and there may even be large-scale mergers and acquisitions; The future trend is strong alliances, and it is not ruled out that there may be larger mergers and acquisitions and integration actions;. The wave of mergers and acquisitions in the furniture industry has just begun. From the current situation analysis, this wave of mergers and acquisitions may first appear in three types of enterprises: those in urgent need of expanding production capacity. These types of enterprises are usually those with good development status and fast terminal growth rate. The supply of factories to terminals is in short supply, so they need to acquire some small factories to quickly increase factory production capacity. At present, some large brand factories in the industry are merging with some small factories, such as Zhongzhixin Furniture, Jinfuya Furniture, etc. The point of this kind of merger is that the merger funds are not large, and integration is not difficult. The small factories around the large enterprises are all merged, and their production capacity and technology can meet the requirements of the large factories. After the merger and integration, they can immediately join the production capacity. This is a bit like outsourcing business to large factories. When the performance of large factories is good, they can be networked and integrated for production. When the performance of large factories is not good, they can be kicked out to reduce the burden. The capacity expansion of large factories is very flexible. Of course, this is an unfair market competition for small factories, but they do not have the ability to turn the situation around. The second type is enterprises with a single product category, such as soft furniture enterprises such as sofas and mattresses. From the perspective of the terminal market, enterprises that integrate large home products are more competitive. Therefore, some relatively single category enterprises, with existing factory production capacity, want to expand their terminal product lines. They either cooperate with each other through outsourcing, such as Xilinmen, Yihua Wood Industry, and Huari Furniture. This is a low capital investment and relatively low risk integration model; Either it has strong financial strength and can directly acquire and merge other factories and enterprises to make up for its own shortcomings. The third type is to enter a new niche field, for example, if South China City wants to enter the home furnishings industry, it will acquire Good Century Home Furnishings; Xilinmen wants to enter the children's furniture market, so it chooses to cooperate with Huari Furniture. However, it is not ruled out that it will directly acquire some children's furniture manufacturers in the future. Entering a new or unfamiliar niche field requires a long time and cost to start from scratch, but if the financial strength is sufficient, many manufacturers and enterprises are willing to choose the merger model to enter this niche field, with the aim of quickly participating in the cake cutting of this niche field. Therefore, with the advancement of the industry reshuffle, these three types of enterprises will first initiate a wave of mergers and acquisitions in the future, and various turbulence and contradictions in the market will also be interpreted differently in this wave of mergers and acquisitions; Waves;, It could be rough waves or beautiful ripples. The optimization of industry ecology, however, is bound to be the ultimate direction of this wave of mergers and reshuffles. At present, the concentration of China's furniture industry is relatively low. According to statistical data, the number of enterprises in the entire furniture industry has reached over 70000, and there are more than 200000 enterprise brands. The scale is relatively loose, and the overall efficiency is low, just like the home appliance industry before the reshuffle and integration. Therefore, in the process of industry reshuffle and transformation, the frequent merger and reorganization business model in modern enterprise management will be introduced into the furniture industry, and resource integration has become the primary task for major furniture enterprises to break through industry bottlenecks. The furniture industry will inevitably undergo a process of reshuffle, merger, acquisition and integration, similar to the home appliance industry, leaving behind an oligopoly dominated pattern dominated by circulation entities such as Gome Suning and manufacturing entities such as Midea Haier and Gree.